The pandemic has forced the financial industry to change the way it distributes its products. Exactly the same processes take place here as in the e-commerce industry on the consumer market. Provema sums up the year in the fintech industry.

Good first three quarters of the year.

There is a widespread belief that 2020 was favorable for the fintech industry. However, the matter is not that simple. On the one hand, by basing the distribution of services on the Internet, we were naturally prepared for this crisis, we have always contacted our customers via the Internet and telephone, we have adapted to remote work without any problems, moreover, we have noted a very large increase in customer interest in our products. …

Social selling is the use of social media to conduct sales activities, i.e. making products available online to their customers without the need to open an e-commerce store.

Sales via social media are carried out using tools provided by the platform itself, e.g. Facebook, Instagram or Pinterest. Social media provide not only a wide audience, but with appropriate product quality — popularity.

Worldwide, more than 30% of internet users report that they follow their favorite / desired brands on social media and almost the same say that they rely on social networks to search for services and products. Statistics show that while purchasing planning itself is convenient, the finalization of online purchases is much smaller. In fact, only 10% of Internet users said they would be able to buy a product directly through such a portal using the “buy” button. Why? …

Financial technologies support online sales

The partnership between online sales giants and startups from the financial technology sector is becoming a source of strength in the modern economy.

Providing the possibility of financing purchases on favorable terms has long been a necessary condition for success on the e-commerce market. The current global trend is the partnership of online sellers with dynamically developing companies from the financial technology sector. It is interesting that very often these are not traditional banks. …

The first pandemic lockdown has become an extremely effective fuel for e-commerce entrepreneurs. Analysts agreed — the coronavirus accelerated market changes and the evolution of shopping habits, but did everyone take advantage of the opportunity and successfully migrate their services to the Internet? It turns out that mainly industry novices remained on the proverbial ice.

In the debt network

The beginnings of the niche development on the Vistula River were not the most spectacular. On the one hand, between 2010 and 2018 alone, the number of e-commerce enterprises increased by over 30 percent. However, while the last decade brought to the domestic market well over 7.6 thousand. online stores, after an average of 8 years of operation, only 2.3 thousand. the companies registered at that time managed to stay afloat. Reason? Two years ago, the editors of the Polska Times reported that in December 2017 the debt of the domestic e-commerce industry was PLN 106,913,730. At that time, companies mainly from Wielkopolska and Mazovia faced solvency problems. Record holder? As much as PLN 2.4 million in the red. Negative balances were reduced with transactions in the pre-Christmas period, but significant changes were yet to come. …

The scale of digitization progress is difficult to determine. On the one hand, there are many useful solutions on the market that theoretically meet the expectations of demanding customers, and on the other hand, there is still a lot of demand for even newer and simpler creations. Further digital growth is an inevitable consequence of the growing needs of service users. New solutions are made available not only to the market leaders, but also to beginner start-ups or developed fintechs.

Market transformation indicated e-commerce platforms as one of the main directions of development. More and more entrepreneurs already provide goods and services online or intend to do so in the near future. The current situation related to the epidemic additionally motivates and even forces stores to develop in the area of ​​e-commerce. One of the indicated obstacles to the implementation of the planned changes is incurring significant costs related to the transformation of the current website into an online store. Problems are also caused by not always easy to use and transparent websites for managing online stores. Customers, in turn, are looking for attractive financing for their purchases, preferably several offers, in order to be able to choose the one that best suits their needs. Finding the right platform for the store and at the same time sources of financing for purchases for customers has proven complicated for many sellers. …

Modern payment and billing technologies are very interesting for two reasons. Firstly, startups from the fintech industry that deal with them can be excellent investment opportunities, and secondly, their development contributes to an increase in the productivity of the entire global economy.

Until recently, it seemed that payment and credit cards would remain in our wallets for quite a long time. However, it turns out that payment systems based on them have several significant drawbacks. Consumers, despite numerous safeguards, still did not feel comfortable providing their credit card numbers while shopping online and their fears were confirmed by numerous data leaks. For businesses, on the other hand, the problem was delays in receiving payments and the need to maintain separate, expensive payment devices. Simply put, the entire system was perceived as insufficiently secure and insufficiently effective. Therefore, both consumers and entrepreneurs are more and more willing to use new payment and settlement methods. …

Not surprisingly, services moved online during the pandemic. Lock down forced entrepreneurs to change their industries or digitize their ventures. Switching to the virtual mode of operation was simply necessary to survive.

We buy almost everything online. As the report showed, we actively use on-line payments. From July to September, 110 million transactions were made only with the BLIK payment. Twice more than the year before. Over 78 million are online payments, which is twice as much as the year before. The scale of the progress towards e-commerce is amazing.

Whatever the industry, there are companies that do well and can adapt to a unique situation. They delve into new distribution channels and opportunities and the market gives them a good choice to transform their business into an e-shop. There are more or less known platforms as well as new players such as LoanByLink. Possibilities for every budget, and according to the report “E-commerce during the crisis 2020” already 57 percent. of Internet users shopping online. …

One of the most common mistakes made by entrepreneurs who decide to start trading on the Internet is excessive concentration on building an e-store.

It sounds paradoxical, but it is true. Opening your own e-shop is just one of the many business models available. In addition, it is not very effective if we do not have an idea how to reach potential customers. There is a high risk that such a store will operate on the periphery of the Internet and no one will find it without huge expenditure on promotion. At best, a few people will accidentally visit it.

What if not an e-shop?

Creating an effective system of trading in securities of small and medium-sized enterprises may be a milestone in the development of modern technologies. It is currently one of the biggest problems that dynamically developing companies from the fintech sector have to deal with.

Investments in technology startups are very risky. However, if successful, the rates of return can be in the thousands of percent. Unfortunately, the lack of financial success of the venture is not the only risk that the investor has to take into account. One very serious potential problem is that, unlike publicly traded companies, shares in tech startups have a fairly low degree of liquidity. In other words, they cannot be sold quickly if necessary. …

The current technological revolution will lead to a leap in growth efficiency in many areas of the economy, including the financial sector. It will, however it also had negative consequences. We should anticipate them today and try them to prevent.

The technological revolution changes the structure of the economy as a whole, but also individual industries and enterprises. Its consequences have been around for a long time well visible in the financial industry. As in the industrial sector, in finance we are witnessing more and more advanced automation of business processes. …


Provema Sp. z o.o.

Polish Fintech specializing in advanced technologies and artificial intelligence in the world of finance.

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